The Best Live Streaming Video Marketing Campaigns of All Time

Live video apps are increasingly allowing more people to intimately engage with people and business—allowing them to see the raw, uncut footage of most video streaming sites like YouTube and Netflix.  Instagram and Facebook Live make live video communication and broadcasting easily available right from your mobile device. 

So, you may be wondering, “how can live streaming video work for my business?”

Well, if you are hesitant about using live video in your marketing strategy, don’t be. The ability to live stream is literally in the palm of your hand. Because of that availability and creative freedom, why not take a chance; experiment and see what live video can do for your brand identity—boosting awareness and audience engagement with your business.

To truly succeed in utilizing live video for your marketing strategy, it is essential to focus on delighting your audience. While the raw and uncut nature of live video may seem daunting, it also provides a unique opportunity to connect with your viewers on a more personal and authentic level. By embracing the spontaneous and real-time aspect of live streaming, you can create a genuine and immersive experience that resonates with your audience.

While the immediate goal may be to boost brand awareness and audience engagement, it’s important to remember that ultimately, the success of your live video efforts lies in how well you can delight your customers. Pay attention to their reactions and feedback during the live stream, as this will give you valuable insights into what resonates with them. A lighthearted and entertaining approach can often captivate and delight viewers, but it’s crucial to maintain authenticity and align with your brand identity.

In addition to focusing on the live stream itself, it’s equally important to analyze the metrics that indicate the impact of your live video. Keep a close eye on key metrics such as views, engagement rates, and comments, as they provide a measure of the success of your live video campaign. However, don’t stop there—look beyond the immediate metrics and delve deeper into the post-stream behavior of your audience. Consider metrics like return visits and repeat purchases, as they provide valuable insights into the trust your audience has in your brand and the long-term impact of your live video efforts on customer delight.

So, while live video apps offer a powerful and accessible platform to engage with your audience, the true potential lies in your ability to delight them through your content. Embrace the authenticity and creative freedom that live video provides, experiment with different approaches, and meticulously analyze the metrics to ensure you are creating a memorable and delightful experience for your customers. With the ability to live stream right at your fingertips, there’s no reason not to explore the exciting possibilities that live video can bring to your brand.

Let’s explore the following BIG brands and find out how through experimentation with live video apps, they were able to create and achieve successful marketing campaigns.

Live Interviews

Hosting live interviews is a great way to get industry insight about your brand by setting yourself as a thought leader or even interviewing other thought leaders in your industry.

A great big brand example is Spotify—a music streaming company that hosts millions of songs on various devices. Spotify has hosted numerous artists allowing their audience to have an exclusive experience with some of their favorite musicians.

Live Event Streaming

If you host events like conferences, in-store product launches, etc. then using live video would be a great way to not only allow your customers, who can’t make it to the event, experience it and potentially get them interested in the future.

Dunkin Donuts understood this concept and created a campaign targeting Millennials to purchase their products, i.e. ice coffee through a concert series. In their campaign, they hosted a series of five concerts in five different cities with various artists on the lineup—hosting footage of the live event from whichconsumers were able to access through their social platform of choice. This became a huge success.

Behind-the-scenes

Finally, if you want to be more human with your branding and give people an inside scoop into your business, hosting a behind-the-scenes livestream is an intimate way for your audience to get to know your company better.

Multiple big brands have used live video to host behind-the-scenes events. DKNY, a high-end fashion brand, took their audience on an inside tour through their closet.  Adidas, the famous sportswear company, hosted the contract signing of futbol player, James Rodriguez, on live video as well.

With live video, it is all a matter of finding what is the best approach for your brand. So, whether it’s interviews, ‘behind-the-scenes’ tours, live events or product launches, see for yourself what live video can do for your engagement and overall business goals using these BIG brands as prime examples.