Interactive Marketing in a World Full of Content

In this episode of the In-Sites Video Series, we will review a few fundamental questions and tips to help you engage with your audience through interactive marketing.

Interactive marketing expands on traditional content marketing by using customer data and behaviors to deliver personalized messages, often based on past events. It’s relevant because it eliminates the guesswork of “wide net” marketing. Interactive content includes surveys, interactive videos, and infographics, which can be educational, entertaining, or both (“edutainment”). Unlike traditional content, it offers a more personal and dynamic experience, allowing users to choose the information served to them. This approach enhances inbound marketing by increasing opportunities for conversation and customer engagement.