“Content is King.” You’ve heard this age-old marketing adage a thousand times. But of course, it still rings true. In fact, with a multitude of marketing channels and mobile accessibility from buyers, it matters now more than ever. Here’s how you can leverage video content to close more deals.
Video has quickly become a dynamic and effective means of increasing sales conversions within online marketing.
Incorporating video into your marketing strategy diversifies your content and provides higher levels of engagement from your customer base. A Kissmetrics analysis showed that “visitors who watch video stay on the site twice as long and visit twice as many pages versus those who don’t see video.” With such an astounding difference in conversion with video as opposed to without, it seems like a no brainer to become savvy at producing marketable video content. But as usual, you want to produce videos with content that is high quality, and relevant. Posting videos just for the sake of video won’t effectively bring in or convert new leads. In fact, it may be detrimental if the videos are unprofessional or off-topic. So stick with what you know, and do it well.
Did you know that YouTube and Vimeo are just the tip of the iceberg when it comes to video hosting? There are a number of Online Video Platforms, or OVPs, which can provide additional benefit on top of simply hosting your video content on the web. We’ve listed a few here, but it’s highly encouraged to research one that is best suited to your business and marketing needs.
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