Eight Ways Interactive Video Increases Digital Brand Awareness

In this episode of the In-Sites Video Series, we reveal the power of Interactive video and show you eight ways interactive video increases brand awareness.

Interactive video marketing moves beyond linear “lectures” to create self-driven customer interactions. By giving viewers control, it makes the experience non-linear. Features like chapters, clickable hotspots, in-video calls-to-action (links, forms, downloads), and even purchase options allow viewers to choose their own path. This approach increases viewer engagement time, which boosts brand awareness, attention, and recall. Interactive videos can also include quizzes and provide detailed analytics, creating a richer, more engaging experience that drives customer action.

If you would like to schedule a time to review specific strategies to help build YOUR Brand with one of our interactive video experts, you can do that HERE.