Interactive Video
INVITE YOUR AUDIENCE TO PARTICIPATE IN YOUR CONTENT WITH INTERACTIVE VIDEO
Explore interactive video from DII
BOOST VIEWER ENGAGEMENT AND INCREASE CONVERSIONS WITH INTERACTIVE VIDEO
Active viewing offers your audience a piece of the action. That means they’ll remember your video. In fact, interactive video ads are 32% more memorable than run-of-the-mill ones.
But even more important, nonlinear videos with shoppable links and video hotspots convert at 10 times the rate of their static counterparts.
What is interactive video content?
Interactive video, also called non-linear video, lets the viewer take action while they watch. From touching a “hotspot” on the screen to navigating a “create your own adventure” narrative, interactive video is always a great way to boost your audience’s interest, increase engagement, and get them involved in your brand story.
How do you make your videos interactive?
You can trust DII to gamify your videos so your audience can self-select, right up to the point of purchase. Clickable buttons or banners help them remember your content—and your brand.
- Paths and branching provide viewers with a choice to change the direction of the video
- Interactive experiences can lead to a unique outcome like quizzes, calculations, or assessments
- Access related or peripheral content by clicking within the video
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–Karl Pontau
Squash & Stretch Productions
