We all know the benefits that a website design firm can have for overhauling your public image virtually overnight.
Can a professional video production company, though, offer you similar ROI and convey your brand in a light that engages customers?
Benefits of Going Pro
Entrusting your next marketing initiative, training video, or crowd-sourcing campaign to a professional video production company really pays off in the long run. Going with a professional offers the following benefits:
- High-quality equipment
- Streamlined video editing
- Goal-oriented storytelling
- Proactive management
Right off the bat, a professional video production company is going to have a room full of professional-grade equipment that many private companies wish they had.
From filters that control ambient lighting, to professional audio equipment and methods to keep the shot steady throughout, video companies have the equipment and the knowhow to breathe life into the story you want told.
A seasoned production company will also use the right lighting, ensure that the images match the narration, and make every shot with the subsequent video editing in mind.
The end goal, of course, is presenting the client’s brand in the ideal light, and professional video companies have years of experience doing just that.
Statistics show that 90% of shoppers find videos instrumental in their ultimate purchasing decisions.
Perhaps just as telling, approximately 65% of your website visitors are more likely to choose your product or service based simply on the fact that you provided a high-quality video.
An Outside Perspective
When you hire a professional video company, you’re also getting a second pair of eyes to view your product in a fresh light. This can be helpful because it puts you on more equal footing with your customers. In other words, the director pulling the strings is shaping your brand with an eye towards engaging existing customers and attracting new ones. A video service is taking the time to understand your brand in order to best convey it to customers and capitalize on current trends.
Years of experience working with clients with needs similar to your own. The fact that a professional company also has lighting, writing and editing personnel streamlines the process of bringing a workable idea to fruition in the real world.
Drawing on years of videomaking experience also has another advantage – a video service is usually very flexible and can work with clients to get the right video for their needs. Whether you need a thirty-second commercial for national television or a five-minute training tutorial to show all of your employees, a professional video company has probably seen a similar job and knows what to do.
Saves You Time
Utilizing the latest in technology, equipment, and shooting techniques gets the job done much faster and allows you to spend more time focusing on your customers.
In other words, while you’re getting a video made on your behalf, you’re also able to focus on your core business competencies and engage customers face-to-face.
Advantages of Professional Video
Leveraging years of experience and the latest equipment on behalf of your brand is proven to increase your online visibility and sales while enhancing customer satisfaction.
The majority of customers who come to your website and notice a high-quality video (where a competitor has none) will be more likely to go with your product over a competitor’s.
This, coupled with the fact that a professionally made video frees up your time to focus on what makes your company great, makes going with a professional video company a no-brainer from an ROI perspective.
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