So, your company has decided it’s time for a new website. You know there are a lot of things that need to be done in order to make it to a successful launch, but you don’t know where to start. Because your website is the digital face of your business it is important to clarify as many details as possible prior to jumping into the website redesign process.Today’s FAQ Friday is focused on providing a thorough list of questions you should have answered prior to your website redesign.
If you are redesigning your website it probably means the current site is not working as well as you expect it to. With all of our clients, we recommend taking a pulse check on current metrics prior to updating or changing anything on the live site. This will give your company a baseline performance and help set goals for the newly launched site.
The following metrics will give you a clear picture of your current website performance.
Benchmark Your Current Metrics
- Number of visits/visitors/unique visitors (monthly average)
- Bounce rate (monthly average)
- Time on site (monthly average)
- Top performing keywords (in terms of rank, traffic and lead generation)
- Number of inbound linking domains
- Total number of new leads/form submissions (per month)
- Total amount of sales generated from site (per month)
- Total number of total pages indexed
- Total number of pages that receive traffic
Once you have a clear understanding of how your current website is performing you can begin to set goals for the redesigned website. This is an important step, that usually gets pushed to the side because time and budget are at the forefront of most businesses. If you have a clear set of goals, the design team can work with the content team to ensure all of the necessary elements are included in the new site.
A common goal we see with the sites we have designed, centers around increased marketing success. Take a look at this video for tips on creating this marketing success with an effective website redesign.
This is how we like to kick off our website redesign projects. It has been proven to provide success for our clients.
If you have questions you would like to see featured in our weekly FAQ Friday, please submit them in the comments below or mention us @DirectImages on Twitter. Until next FAQ Friday, keep your communication lines open. Don’t know the answer—just ASK.
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